SoloFounders 2020/11/24
SoloFounders is a newsletter featuring non confidential material discussed by company founders.
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The final chapter of Traction covers community building as a way to grow a company. Building up the community around your company can be useful if your company deals with users or customers potentially helping each other. This takes many forms like, answering other user’s questions about the product (opinions, recommendations), UI UX user research candidates, ideas for features, etc.
Our member Spencer has experience growing wechat groups to over 1000 people. Spencer created flyers with a qr code directly linking to the chats. He suggests throwing events, classes and blogposts inside those groups. He also suggests to use fb groups, whatsapp groups, and discord, wherever your customers hang out.
As a founder most times you need to do the early sales and community curation. The community strategy is no panacea.
Links:
Nick watched the latest episode of the This Week in Startups Podcast: How to Negotiate a term sheet
Chatted about making niche landing pages when your market is broad
Harry made a facebook community to help test LittLive .
Chatted about making money off of a chrome extension or apps for marketplaces like Glide apps (sort by most purchased).
Discussed content marketing and community building strategies for Nowlanguage .
Next Meetup
Our meetup is every two weeks. Check out the zoom link for registration and dates.
The prompt will be, what can I do to validate an idea if it requires a checkout system for customers to use?
Chat with us on discord
Have a suggestion? Email us or comment on substack!
Any interesting insights from "How to negotiate a term sheet"?