Meetup 2020/5/19
Staying at the gym because of yourself
Thoughts on how to market an mvp. Many of our members wonder how to market their new projects. Does your marketing strategy change in the 1-10 person range? how about 10-1000, and what about for 1000+ ?
The group’s consensus is that you should probably use free techniques in the sub <1000 user stage. At this stage you are still identifying what your core champions are and how to refine the messaging to convert them.
Presumably post 1000+ users you may have figured out the messaging formula. You might then start pumping ad dollars on google and facebook. You should calculate your Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and shift focus to roi performance marketing.
Agenda
Intro new folks
Answer, How do you start marketing an mvp?
Discussion
What do you want help with?
What was discussed
Using reddit for finding new product ideas
How to monetize popular web tools
How to deal with google changing their algorithm and how it ranks your website
Choosing the type of customer (and business) you want. The less you charge the more customers you have and the more customer support you need to have. Charging more tends to simplify operations.
Resources
for calculating options www.optionsprofitcalculator.com
affiliate marketing for monetizing a project
https://www.onlinejobs.ph/ for finding virtual assistants
http://appmeetups.com/ - Spencers app dev agency
Next Meetup
Register here for the next Zoom Meeting
The prompt is, How to decide what to work on when you have multiple projects?
Share the project on social media! solofounders.substack.com
Would you ever have reason to use PPC to grow the free user base?